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A cultural transmission theory would attempt to explain how “content” moves within a social network. Memetics entails such a transmission theory but adds an evolutionary- theoretic explanation of the cultural unit of selection and cultural design for selection – that is the accumulation of adaptations. I have been exploring computational tools to study both transmission and adaptation of cultural units within online text corpora. The system core relies on basic principles of text analysis and natural language processing. Findings include identification of a putative meme and adaptive significance.